Letter to Businesses Who Sponsor in the Past Asking Them to Do So Again
For nonprofits, one matter is certain: securing sponsorships with allies in the for-profit globe is ane of the nearly important steps you can take on the path to reaching your fundraising goals.
Without the contributions of key sponsors, your nonprofit risks being unable to raise the coin it needs to achieve its mission. Not only that, but if you miss out on borer into a sponsor's audience of potential givers, you're even less likely to discover fundraising success.
Luckily, yous have one effective tool up your sleeve: sponsorship messages. Sponsorship letters are i of the best means to start a chat between your nonprofit organization and a potential sponsor virtually forming a mutually beneficial partnership.
Not only practice these letters outline why the potential sponsor would desire to support your cause, only they also communicate how the sponsor can benefit from this partnership and how y'all encounter the fundraising human relationship playing out.
Is your nonprofit ready to secure a sponsor for your side by side campaign? Cheque out these sponsorship request letter samples to get inspired:
- Sponsorship Letter for Events
- Corporate Sponsorship Letter
- Sponsorship Letter of the alphabet for Sports
- Sponsorship Letter for Schools
- Church Sponsorship Letter
- Food Donation Request Letter
- In Kind Sponsorship Letter
- Auction Item Sponsorship Letter
- Sponsorship Letter for Requesting Volunteers
- Sponsorship Acknowledgement Alphabetic character
You can also download these sponsorship letter templates to add to your fundraising arsenal. Remember: but like our fundraising letter templates , these can easily be used as a template for an emailed sponsorship request, also.
1. Sponsorship Letter of the alphabet for Events
For many corporate sponsors, events hosted by your nonprofit offer a cracking opportunity to get the discussion out about their business organisation and achieve potential new customers.
Every bit y'all plan your side by side fundraising campaign, consider enlisting a business to sponsor one of your fundraising or stewardship events.
This could entail having them provide staff to assist carry out the event, pay for the outcome venue, or offset the cost of catering. In your sponsorship request letter, offer them a few means they tin can testify their support of your cause at your next event. Exist sure you include details well-nigh how they'll benefit from their sponsorship! Consider offering perks like their logo on event signage, shoutouts during event programming, and complimentary tickets for their staff.
Check out this event sponsorship proposal template to inspire your team:
Date
Proper name
Organization
Street
City, Land Null
Dear Company Proper noun,
At [Nonprofit Proper name], we've served [demographic] in the [Community Name] area for over [number] years. This [season or time flow], nosotros're aiming to raise [corporeality] to fund [projection].
On [appointment] we are planning to host a [type] fundraising upshot. At this effect, we would [event activity] and heighten money by [fundraising method].
However, nosotros think our efforts would go fifty-fifty further with [Visitor Name] as our official corporate sponsor.
In this part, your business would provide [service or donation amount], and in turn we would promote your company as the outcome'south official sponsor.
Alternatively, your squad could provide [service or donation amount] in your role as our sponsor.
With [Company Name] by our side at this upcoming outcome, we're sure to accomplish this season's fundraising goal and serve [Community Proper name] well.
If your company is interested in being our official upshot sponsor, please reach out to usa at [contact information]. Nosotros can't wait to hear back!
Sincerely, [or With warm regards,]
Signature of a leader in the organization
Typed proper noun of organizational leader
Retrieve: depending on your nonprofit'southward needs, not all outcome sponsorships will be appropriate.
roup might think twice almost soliciting sponsorships from their local meat-packing found, or a nature conservancy might reconsider partnering with a la rge development company.
Another tip? Enlisting a corporate sponsor for a peer-to-peer fundraising event is a great way to tap into the visitor'due south audition of potential donors before the event begins. This mode, you can maximize the benefit of your partnership in the fourth dimension leading up to your anchor effect.
2. Corporate Sponsorship Letter
When we talk about nonprofit sponsorships, the commencement matter that typically comes to listen is a traditional corporate sponsorship in which a business signs on as a nonprofit's sponsor for a set period of fourth dimension.
1 of the best means to partner with a corporate sponsor long term is to enquire them to promote your cause to employees engaging in their matching gifts program .
The sponsor could include a reference to your cause on their corporate philanthropy page, or they could agree to match gifts to your arrangement at a higher ratio than gifts to other causes. In plough, your nonprofit would include their business concern on your website as a valued sponsor.
Consider this corporate sponsorship letter sample that emphasizes a matching gifts partnership:
Date
Name
Organization
Street
City, State Nil
Dear Company Name,
At [Nonprofit Name], we value each and every donation nosotros receive from our supporters.
With this in listen, it'south our goal to show donors how they can brand the most of their contributions past steering them toward matching gifts.
[Visitor Name] has a robust corporate philanthropy program in identify, including a matching gifts program for your employees.
Since [Nonprofit Proper name] and [Company Name] share so many customs members, we'd similar to enter into a partnership with your system.
We would exist particularly interested in being a featured nonprofit on your matching gifts program web folio. In turn, we would highlight your business as a valuable sponsor on our web folio, social media channels, and marketing materials.
Through this partnership, we promise to help [Company Proper name] brand the most of your corporate philanthropy budget while ensuring your employees maximize the impact of their gifts to our cause.
If this excites your team, we'd love to continue this conversation. Delight attain out to us at [contact data]. Nosotros're excited to hear from you!
Sincerely, [or With warm regards,]
Signature of a leader in the organization
Typed proper noun of organizational leader
Many corporations have philanthropy programs in place that allocate a certain percentage of their overall budget to making charitable contributions, including matching employee gifts.
This ways that these businesses already take the money gear up aside to sponsor your cause, only they're just waiting for an organization like yours to initiate the partnership.
Don't leave that funding on the table! By proactively sending out letters like these, your squad automatically boosts your chances of securing a corporate sponsorship and borer into their philanthropic giving budget.
3. Sponsorship Letter for Sports
When about people recollect of nonprofit organizations, traditional philanthropies and charities tend to come to mind. However, there are many other organizations in your community that take pressing fundraising needs, including local sports teams.
Whether y'all're raising coin for an developed sports squad at the rec center or a Yard-12 schoolhouse's league, nearly all kinds of sports organizations demand to enhance money at some signal to help fund their organization.
Establishing partnerships with companies who are inspired past your team is a smart way to gain lasting funding while showing beloved back to a local business.
Try this sponsorship request letter sample the next time your squad extends an invitation for a partnership.
Date
Name
Organization
Street
Metropolis, State Goose egg
Dear Company Name,
In [Community Name], at that place's nothing more important than fostering our local sports teams.
Teams like [Squad Name] provide students between the ages of [age] and [age] a condom place to get physically active and brand connections with their peers.
Yet, we wouldn't be able to keep serving our team of [number] immature people without important partners similar you.
Would [Visitor Name] be interested in serving as our official team sponsor?
In return, [Team Proper name] would feature your company every bit our sponsor at [matches/meets].
This would aid your system gain exposure amidst [Team Name] parents and in the broader [Community Name] area.
[Team Name] would be happy to start a partnership at whatever level! All the same, contributions of [corporeality] would assistance the states fund [sports-focused goal].
If [Visitor Name] is excited by this proposal, please reach out to us at [contact information].
Sincerely, [or With warm regards,]
Signature of a leader in the organization
Typed name of organizational leader
Securing a sponsor for your sports squad is i of the all-time ways to sustainably fundraise for your organization.
Your team can offer potential sponsors a defended imprint at your games, a special appreciation message in your opening announcements, or even a spotlight on your social media profiles.
Since sports teams are fixtures of their community, your sponsor will capeesh that they'll be given a platform to get the give-and-take out about their concern for years to come. This means that once your team has an official sponsor, they're unlikely to leave the partnership.
four. Sponsorship Alphabetic character for Schools
Schools are another kind of nonprofit arrangement that people don't typically call back of when the conversation turns to fundraising. And yet, schools are among the about ubiquitous nonprofit organizations out there simply because there's a school in every community.
Luckily, partnering with a business organisation to be your school'southward fundraising sponsor tin can be actually simple with the correct sponsorship letter strategy. To get started, you'll need to clearly show your potential sponsor why your school is worth supporting and how a school sponsorship can benefit their business.
Since a large portion of your community has ties to your school (either as parents, students, or alumni), a business would go a lot of advertising value from your partnership.
Make your proposal using a school sponsorship letter of the alphabet similar the one beneath that clearly shows your potential sponsor why this partnership is right for their business:
Engagement
Name
Organization
Street
Metropolis, State Goose egg
Love Company Name,
[School Name] has been a part of the [Customs Name] community for over [number] of years.
In this time, nosotros've graduated [number] of students who have gone on to become [profession], [profession], and even [profession].
But we wouldn't accept been able to support those students on their educational journeys without sponsors like [Company Proper noun].
Will [Company Name] consider condign a featured partner of [School Name]?
As a show of gratitude, nosotros would display a banner with your company'south name on it at our weekly football and soccer games in [stadium proper name].
A sponsorship of only [corporeality] per [time period] can make a huge difference in our [mascot creature/character] community.
Is [Company Proper noun] ready to become a sponsored partner of [School Name]?
Nosotros look forward to hearing dorsum from your squad at [contact information].
Sincerely, [or With warm regards,]
Signature of a leader in the system
Typed name of organizational leader
Just like a sports team, your schoolhouse can offer your sponsor advertizement space in loftier-traffic areas of your campus.
Or you might list them as your meridian club sponsor in your school'due south yearbook or newspaper as a way to enhance their profile. Whatever yous decide, emphasize the fact that your sponsor will grow awareness amid multiple generations of your community, both parent and student akin.
Since most schools don't have a big budget for sponsorships, you'll need to ensure your potential sponsor understands the intrinsic value of your sponsorship and so that they consider supporting your school a worthy investment.
5. Church Sponsorship Alphabetic character
Fundraising for your church tin can sometimes be a claiming. Even though your congregation tithes every Sunday, those contributions aren't always plenty to assist support the operational costs of your church and fund projects like mission trips. That's where looking for a sponsor to assist address your funding needs tin can come up in handy!
After all, I have no doubt your church building leadership tin can call up of a few local business organisation leaders who attribute their success to their faith. Some of them might even nourish your church! And just like everyone else, these leaders await for ways to give back to their customs … including their faith communities.
Faith-driven companies may love to take the opportunity to support a church and assist in growing your congregation, only if they're not asked, they may non know at that place's a need. Effort sending out sponsorship request letters like the template below to inspire potential partners:
Date
Proper noun
Arrangement
Street
Metropolis, State Aught
Love Visitor Proper name,
Every year, [Church building Name] achieves [mission goal] with the assist of our [number] congregants and valued sponsors like y'all.
Our church customs needs to meet certain funding goals to be able to [accomplish mission goal] and support our mission of [mission statement].
Will your company consider partnering with [Church Name] as our sponsor?
[Religion denomination] values are important to [Company Proper noun], so it seems similar a perfect fit for our 2 organizations to come together.
To show our appreciation of your sponsorship, our congregation would commit to including your company in our [weekly/monthly] email newsletters.
Is [Company Name] ready to help support [mission] by sponsoring our congregation?
Please reach out to u.s. at [contact data] to talk more about how we can work together to brand a departure in our community .
Sincerely, [or With warm regards,]
Signature of a leader in the organization
Typed name of organizational leader
Many prospective church sponsors will be inspired to bear witness their support without receiving any kind of "reward" in render. In your sponsorship letter, exist certain to call on their sense of religion to help make the example that they should go your church's sponsor.
However, if you're asking for a business organisation to sponsor an consequence, there are always ways you can thank your them for their support, whether that's past including a link to their website or publicly thanking them on social media.
Y'all tin also enquire a sponsor to contribute a short video or statement showing why they chose to sponsor the event. This should be filmed as an inspirational video that gives your congregation even more reasons why they should get involved, instead of a promotional ad for the company. The video will innovate the person and the proper name of their visitor, just the entire focus should be on their faith and why they chose to give to the campaign.
6. Food Donation Asking Letter
Whether your nonprofit is a family shelter, a faith-based charity, or even a school, sometimes y'all demand to raise donations of items instead of raising money. A common example of this is accepting food donations.
Many nonprofit organizations call on their supporters to provide donations of shelf-stable nutrient similar soup, cereal, peanut butter, and more than. This food might exist added to your nonprofit'due south community pantry or be donated to another organisation that has a pressing need for these staples.
However, your nonprofit doesn't demand to only rely on typical donors to provide these much-needed food supplies: y'all can also reach out to a sponsor to make an in-kind donation of food items.
Cheque out this sponsorship letter template that asks for a nutrient donation:
Date
Proper noun
System
Street
Metropolis, State Zippo
Dear Company Name,
Has [Company Proper name] ever wanted to testify their support for [Nonprofit Name's] mission, but you weren't sure how?
[Nonprofit Name] is in desperate need of food donations, specifically [nutrient type], [food blazon], and [food type].
Since your business has long been a supporter of the [Customs Name] surface area, you'd be the perfect sponsor to help [Nonprofit Proper noun] run into our food supply needs.
Even better, past contributing [corporeality] of [food items], you'll aid feed [number] of [Community Name] families for [time period].
Are you ready to become an official [Nonprofit Proper name] nutrient sponsor?
Contact us at [contact information] to acquire more about our potential partnership.
Sincerely, [or With warm regards,]
Signature of a leader in the organization
Typed proper noun of organizational leader
Reach out to local businesses similar supermarkets and restaurants to provide a sponsored gift of food to your nonprofit.
Alternatively, you might send your letter to a visitor outside of the nutrient service industry. They might purchase foodstuffs for your cause, or they can hold a food donation drive at their headquarters to get together supplies.
Offering an invitation for a food sponsorship can be a dandy fashion to garner support from a sponsor who isn't ready to make a big monetary contribution. Non every business has a budget for philanthropy, merely nutrient donations can be a great fashion to show back up without breaking the bank.
7. In-Kind Sponsorship Alphabetic character
In the previous section, nosotros touched on in-kind gifts in the context of food donations. However, your nonprofit can propose a sponsorship in which the partner provides in-kind contributions of all sorts of goods.
Sponsored partnerships of in-kind gifts are a peachy way to brand sponsorship more accessible for smaller businesses and more convenient for businesses of all sizes. You lot may fifty-fifty exist able to find a partner who already produces the goods y'all need so yous can cut out the middleman.
Before yous send your sponsorship request letter, determine what kind of appurtenances or supplies your nonprofit needs to attain its goals. Perchance y'all need someone to contribute manpower for a building project. Or, you might need school supplies for a summer campsite.
Read our in-kind sponsorship request letter template to go inspired:
Date
Name
Organization
Street
Metropolis, Country Null
Dear Company Name,
At [Nonprofit Name], it takes a lot of support from partners like you to achieve our mission.
However, did you know you lot can show your support to our crusade without making a monetary gift?
Delight consider donating an in-kind contribution of [service/good]!
To help u.s.a. reach our goal of [goal] this [time period], we'll need to collect [amount] of [service/skilful] to aid support our latest entrada.
[Company Name] can assist accomplish [specific goal] by becoming an official in-kind sponsor of our cause.
In doing so, you lot'll help [number] of customs members in [Community Name]. Even amend, we'll help spread the give-and-take almost your business to our supporters.
If [Company Name] is excited to get an in-kind sponsor of [Nonprofit Name's] work, please reach out at [contact information].
Sincerely, [or With warm regards,]
Signature of a leader in the organisation
Typed name of organizational leader
Since most nonprofit organizations are focused on raising bodily money, your squad might forget about seeking in-kind sponsorships.
These contributions can be really valuable for all sorts of organizations. Because the sponsor is supplying resources you lot need, y'all can redirect money you'd spend on those supplies to other projects.
In-kind sponsorships tin can also make it easier for nonprofits to propose a sponsorship down the line in which your partner provides direct monetary contributions. You'll already accept an established human relationship, which ways they'll be more likely to say yes!
viii. Auction Detail Sponsorship Letter
Does your nonprofit system often host auctions ? Whether in person or online, auction fundraising events are ane of the best ways to appoint your supporters and enhance a good bit of money.
Successful fundraisers know that the magic of a successful auction event lies in the items procured for it . Consider proposing a sponsorship in which a partner provides items for the event. Instead of going around finding great auction items from a diverseness of sources, a carefully – chosen sponsor can do this for you!
Many local businesses or even larger companies are probable willing to sponsor your auction, especially since information technology might bring them more than business organization in the future. If the donor likes the product/item they won, so they'll exist more likely to purchase again.
The items yous receive will depend on the capabilities of the sponsor, so make sure to carefully consider who to reach out to. Read our auction particular sponsorship letter template below:
Date
Name
System
Street
City, State Nil
Love Company Name,
Here at [Nonprofit Name], we aim to serve [audience] and attain our mission. So far, we've raised [total fundraising amount raised] to aid [crusade]. Yet, our piece of work is not done.
Currently, [audience] needs our aid more than always because of [current need]. In order to garner some much-needed support, nosotros at [Nonprofit Name] are hosting an auction for our supporters.
To further our efforts, we'd like to invite [Company Proper noun] to exist our official corporate sponsor.
Would you lot consider sponsoring our consequence or donating an item or items for our supporters to bid on? In return for your generous back up, we'll work with yous to identify the best ways to introduce your company to our auction attendees and spotlight your amazing partnership.
If your visitor would like to be our official auction sponsor, please contact us at [contact information]. We're excited for this potential partnership!
Sincerely, [or With warm regards,]
Signature of a leader in the organization
Typed name of organizational leader
A sponsorship like this tin can benefit both parties . Your sponsor gets to highlight their support of your nonprofit, your auction attendees go to bid on fun and heady items, and you can make your auction as successful as possible.
nine. Sponsorship Letter for Requesting Volunteers
Whether you're a nonprofit system, a schoolhouse, or a church building, volunteer support is one of the best ways to serve your community . With the aid of some of your most passionate supporters, yous can get critical tasks done and direct impact those you serve.
Consider proposing a sponsorship where the partner incentivizes its employees to act equally volunteers to your organization. Some companies fifty-fifty accept a dedicated volunteer grant program where the employer also donates a set corporeality when employees encounter certain volunteer hours.
Here is a sponsorship letter template for requesting volunteers:
Appointment
Name
System
Street
City, State ZIP
Dear Visitor Name,Each twelvemonth, [Nonprofit Name] tracks more than [dollar amount] in volunteer impact to aid [cause]. Our volunteer events are some of the best ways we tin go closer to achieving [mission].
This [season], we are hosting our annual [proper noun of issue] on [location and date]. Last year nosotros were able to put in a combined [number of hours]— of form with the help of our passionate volunteers.
We know that [Company Proper name] values corporate philanthropy and helping out our shared community. We'd like to suggest a partnership with your organization where you act as our official sponsor and encourage your employees to volunteer their fourth dimension at the upshot.
In recognition of [Visitor Name]'s back up, we volition employ your branding throughout our event and highlight your visitor whenever nosotros tin can.
If your visitor is interested in becoming an official sponsor for this volunteer consequence, please reach out to us at [contact information]. Nosotros can't wait to hear back!
Sincerely, [or With warm regards,]
Signature of a leader in the organisation
Typed proper name of organizational leader
Seeking out volunteers from a sponsor is also a great way to engage with prospective futurity supporters.
Perhaps they'll volunteer for your cause and really connect with your mission.
Make sure to follow up after the volunteer outcome with a well thought out thank you, and a summary of their hard work!
ten. Sponsorship Acknowledgement Letter
One time your successful outcome ends, it's now time for ane of the most important letters of them all. Acknowledging your sponsors and thanking them for their generous support is necessary to keep your positive relationship and leave room for future date down the line.
When thanking your sponsors, make sure to summarize not only how they helped your upshot, merely how that assistance impacted your cause. After all, without their help, yous wouldn't have achieved what y'all did.
Conspicuously defining that touch with concrete numbers and examples is a great way to show sponsors that they genuinely made a departure, and connects them deeper to your mission.
Check out this sponsorship acknowledgement alphabetic character template:
Engagement
Name
Organization
Street
Metropolis, State ZIP
Dear Company Proper noun,Nosotros did information technology! Thank you to your assistance and this special sponsorship, we were able to attain our goals and raise [amount] for this projection.
But we couldn't take done it without you lot. All of us at [Nonprofit Proper noun] can't begin to tell you what your partnership has done, and neither can the community that you helped.
Because of your visitor's efforts, [community's proper name] tin now [list out how exactly the consequence helped them]. Our organization likewise now has the resources to bring about even more modify, similar [listing out any next steps].
We'd honey to continue this human relationship with your company. We will be sure to publicly acknowledge the sponsorship to the remainder of our supporters— after all, we desire them to know who helped us get where we are.
If your company wants to contact us further for other opportunities or only to chat in general, please contact u.s. at [contact information]. We await forward to hearing from y'all shortly.
Sincerely, [or With warm regards,]
Signature of a leader in the organization
Typed proper name of organizational leader
Thanking your sponsors is not just a chance to remind them of the affect they've had; it likewise sets them up for future appointment down the line.
Who knows? Maybe they'll want to sponsor some other consequence or offer support in other ways!
Final Thoughts
Whether your nonprofit has a lot of experience working with sponsors or is new to these special relationships, proposing a sponsorship to a potential partner can seem daunting.
With these sponsorship request letter templates, your nonprofit is ready to commencement making connections with the sponsors you need to achieve your goals! Download these sponsorship letter of the alphabet templates and then you can go on them on hand. You never know when the perfect sponsorship opportunity will pop upward!
Additional Resources
- 9 Fundraising Letter Templates. Looking to enhance more money for your nonprofit? Sending fundraising solicitation messages is a good fashion to start. Try out our summit fundraising letter templates for all kinds of causes to get inspired.
- Big Book of Hybrid and Virtual Effect Ideas. Want to host more successful hybrid and virtual fundraisers? Download the eBook at present!
- How Nonprofits Tin Secure Corporate Sponsorships. If your nonprofit hasn't pursued corporate sponsorship, you're leaving money on the table. Employ these tips to get started.
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